Reputation and stakeholder perceptions
When leaders hear conflicting accounts of how their organisation is regarded, they need to understand whose views are represented and what sits behind them. SCA undertakes stakeholder perceptions work and advises on the decisions and communications that follow.
The question for the research
An initial conversation establishes the decision the research will inform, the stakeholder groups involved and the limits of existing information. A small programme of interviews may answer a focused relationship question; it should not be presented as a representative measure of the wider community.
The client supplies the relevant strategy, existing research and a properly authorised basis for contacting participants. SCA agrees the questions, participation arrangements and reporting approach before the work proceeds.
From findings to action
The output can include a research brief, interview or survey material, a report that explains the method and its limitations, and recommendations for management. Reporting distinguishes participants’ views from facts established through other evidence.
A concern about service reliability, for example, may require an operational response as well as a clearer explanation. The advice identifies which actions belong with management and which can be addressed through engagement or communications.
The assignment is scoped and quoted before it starts, including the participants or sample, deliverables, review points and timing. The service is part of stakeholder perceptions research.
Start with what
you need to decide
Outline the question you need the research to answer and the stakeholder groups whose views would inform the decision.