Core messages and corporate narrative
An organisation may need agreed messages for a new strategy, a changed project or an issue on which different teams are giving different explanations. SCA develops core messages and supporting material grounded in the organisation’s decisions and evidence.
Substance before wording
SCA first works through what has been decided, why it matters to each audience and which claims the evidence supports. The client provides its strategy or proposal, existing material, source facts and the people authorised to settle unresolved positions.
Where leaders have not agreed a position, that disagreement needs a decision before the wording can be finalised. Writing can expose the question, but cannot resolve it on management’s behalf.
Material people can use
The agreed output may include:
- a short account of the organisation’s purpose and position
- messages for defined audiences
- supporting facts and answers to likely questions
- briefing material for executives or spokespeople
- guidance on ownership and updating the material.
The written scope and quote set out the documents, interviews or workshops, review rounds and approval arrangements before work begins. This assignment expands the core messages service within corporate affairs.
Start with what
you need to decide
Describe the position or decision that needs explaining, the audiences involved and the material already available.