Media communications
An organisation preparing an announcement or responding to media questions needs checked facts, an agreed position and a spokesperson who understands both. SCA prepares media material and executive briefings as part of corporate affairs work.
Preparing a response or announcement
SCA’s first questions concern the event or decision, what can be confirmed, the audience and the deadline. The client supplies the source material, relevant operational advice, any legal review and the person authorised to approve publication.
The assignment can produce a statement, announcement, questions and answers or a spokesperson brief. Where facts remain uncertain, the material distinguishes what is known from what is being checked and identifies who will provide the next update.
Coordination and approval
The scope can include coordinating the media material with staff, stakeholder and government communications so each audience receives consistent information at the appropriate time. Media outlets decide whether and how to use material, so coverage cannot be promised as an output.
Each assignment is scoped and quoted before it starts, with the deadline, documents, review arrangements and spokesperson responsibilities recorded. The service forms part of media and internal communications.
Start with what
you need to decide
Outline the announcement or media issue, the facts available and the approval timetable.